Curved – LogoBranding, Design
“Curved” is an Appreciation Society for all curved shapes.
The logo stands for the society values, as it represents an archetypal curved shape and the forces that alter it. The logo is dynamic, represents movement, and therefore symbolizes something that is alive. The logo is meant to be abstract, as the society stands for all the curved shapes in the world, and this could not be fit within one figurative image.
- Client University project
- Year 2017