“Curved” manifestoDesign, Copywriting
“Curved” is an Appreciation Society for all curved shapes.
The tone of voice of “Curved” is witty and friendly. The curves are the opposite of straight lines, which stand for literal thinking, whereas curved ones stand for lateral thinking. Lateral thinking is shown in the manifesto as unpredictable word connections, associations, actions and reactions
- Client University brief
- Year 2017