“Curved” manifestoDesign, Copywriting
“Curved” is an Appreciation Society for all curved shapes. Curved shapes are opposite to straight edges – these notions are used for defining problem-solving processes – literal (straight) versus lateral (curved) thinking.
It is a manifesto poster aimed at promoting the Society and spark curiosity around it. Curved lines stand for lateral thinking, a more out of the box problem-solving process. Lateral thinking is shown within the manifesto as unpredictable word connections, associations, actions and reactions. This shows the spirit of the Society and its unconventional tone of voice.
- Year 2018