[vc_row overlay_dotted=””][vc_column width=”4/12″][elstn_portfolio_details version=”three” sub_heading=”Copywriting, Web design/build” open_link=”true” detail_lists=”%5B%7B%22title%22%3A%22Client%22%2C%22text_one%22%3A%22UYI%20Organisation%22%7D%2C%7B%22title%22%3A%22Year%22%2C%22text_one%22%3A%222017%22%7D%2C%7B%22title%22%3A%22Services%22%2C%22text_one%22%3A%22Design%20Arts%22%2C%22text_one_link%22%3A%22http%3A%2F%2Fvictorthemes.com%2Fthemes%2Felston%2Fportfolio-category_cat%2Fdesign-arts%2F%22%7D%5D” share_on=”true”]Unlock Your Inner Genius is a an online self-development training provider They needed a website targeted towards a younger audience which has an adversity towards self-help, and seeks for something more within their reach, something easy to relate with, fun and engaging. They needed a landing page that would capture new leads. The opt-in offer featured a training that helps people change their mind-set.

The answer to this brief was to create photo/illustration collages which put self-help in a different light so that the look and feel of the brand will not look too corporate or impersonal. The lion and the cat from the logo are used as a recurring theme within the imagery. This maintains the brand’s identity and core message.

 

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